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Usefull tips for SEO before designing a new web site



By: Michiel Van Kets

The internet is a huge marketplace to sell your products and services and many businesses have become flourishing from going online. Web users carry out a search invariably by going to Google, MSN or Yahoo! and typing their requirement in the search box. If you try this, thousands of web pages associated with your search will appear, however, most users won’t bother to look beyond the first couple of pages.
Search engine optimisation (SEO) is a sequence of methods that can optimize your website in order to gain high ranking in search engines. Knowing some SEO tips will be able to help you achieve your website is seen by a large number of targeted users.

Selecting target keywords is one of the mostvital choices you will make. Go to google.com and choose the keywords you plan to use. The results are the current top ranking websites, and your competition.
Take a good look at the top websites to spot the reasons they are listed in the top results. Look at their designs and take notes on what look good and the areas that could be improved. Is their website clear and concise? When designing your website use these notes to make your website even better.

Say, for example, your website sells children’s clothes it would be a waste of time to take ‘clothes’ as your target keywords. The results that show up for ‘clothes’ will be in their thousands and your website will probably be lost in nowhere where no-one will ever look! You have to define your market in more detail. If it is a website offering children’s clothes and located in the UK, try ‘children’s clothes Manchester’ as your target keywords. The keyword ‘clothes’ will still be there but with the addition of the other keywords much of the rivalry should be removed.

After the keywords are picked, try entering it into Google again, this time type quotation marks. If the search shows over 10 thousand results, competition is very hard and you should try an alternative until you find one that has less competition. The whole process can be time consuming; the alternative is to use a keyword tool that does it for you automatically in much less time.

Choose a domain name based on your keywords. Using the example given above, you could opt for childrensclothesmanchester.com. Take your time over the keywords and domain name as they are a vital part of ranking high in the search engines.

Now you have the target keywords and the domain name, your site has to be optimized by means of a title and description. The title should be short and comprise of your main keywords. The meta description should also contain your main keyword once or twice and be a short explanation of the website itself. The keywords should also be seen in the written text, mainly at the top and bottom parts of the page. Ensure the keywords fit into the text and it reads well as this will give the visitor a good impression of the site and satisfy the search engine spiders.

Search engines will grant your website a higher status if it considers it as relevant. How it judges sites relevance is by valuating its text content, the amount of times its target keywords appear in text on the web page and by the varying ways it appears. Search engines also grade a website by how many relevant web pages you link to and visa versa.

Make sure you submit your website to the main search engines and major directories as otherwise they will have no record of you and your site will never be found!

Soap Media plan, develop and manage web design and development projects and supply search engine marketing strategies that can be tailored to your online business. Creative and technical skills, along with an in-depth knowledge of marketing, usability and business analytics are used to enhance the publics’ awareness of a business raise brand perception and improve sales. Search engine optimisation, pay per click marketing and a range of internet marketing strategies are just a few of the services they offer.

Following SEO tips can get your website on the very first page of Google and other key search engines, guaranteeing it will be viewed daily by thousands of prospective shoppers. An easy to follow website containing relevant content will be the reason visitors remain on your site.
An SEO ready website is a victorious website.

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Michiel Van Kets provides articles for Markerle Davis who is the owner of Soap Madia www.soapmedia.co.uk . The website offers information about internet marketing and tips on how to do professional web design. www.soapmedia.co.uk/professional-web-design/

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